BACKGROUND
Healthy Hair Clinic had been in business for over 5 years, specializing in hair and scalp treatments for individuals with hair loss, dandruff, and other scalp conditions. The company had built a loyal customer base but was facing increased competition in the market. The company realized that they needed to adopt a new business strategy to attract new customers and stay competitive in the market.
GOALS
Expand the company's customer base and increase revenue
Diversify their service offerings to attract new customers and increase revenue streams
Improve customer satisfaction and retention rates
PROCESS
Research and Analysis
The company conducted market research to identify new market opportunities and potential customers. They also analyzed their existing customer base to understand their needs and preferences.
Digital Marketing Strategy:
Service Diversification
Customer Service and Retention:
PROJECT RESULTS
- The company's digital marketing efforts resulted in a significant increase in website traffic and lead generation, which led to increased sales and revenue.
- The company's service diversification strategy attracted new customers and increased revenue streams, resulting in a more sustainable business model.
- The company's focus on customer satisfaction and retention resulted in higher customer loyalty and increased repeat business.
