BACKGROUND
A hair extension brand was looking to revamp their website to improve the user experience and increase online sales. Their previous website was outdated, cluttered, and difficult to navigate, resulting in a high bounce rate and low conversion rate.
GOALS
Create a modern and visually appealing design that reflects the brand's style and target audience.
Improve navigation and usability to make it easier for users to find products and make purchases.
Optimize the website for search engines to improve organic traffic and increase visibility in search results.
Implement an easy-to-use content management system (CMS) to allow the brand to update their website regularly and easily add new products and content.
PROCESS
The design team conducted extensive research on the hair extension industry and analyzed the brand's target audience, competitors, and business goals. Based on this research, they created a design plan that included wireframes, sitemaps, and a content strategy.
PROJECT RESULTS
- The company's digital marketing efforts resulted in a significant increase in website traffic and lead generation, which led to increased sales and revenue.
- The company's diversification strategy resulted in a wider range of services, increased revenue streams, and reduced dependence on a single market.
- The company's focus on customer satisfaction and retention resulted in higher customer loyalty and increased repeat business.
