Digital Marketing - Parkland Consulting Group

Digital Marketing

Our digital marketing team help develop marketing strategies using digital platforms to drive targeted visitors to your site and convert those visitors into leads and sales. Our recommendations and solutions are data driven so we identify your audience based on their digital behavior.

What We Offer

Now is the time to reimagine how you reach new customers! Our digital marketing services are focused on targeting specific customers using advertisements through digital channels such as websites, social media platforms, email campaigns, SMS campaigns, mobile apps and search engines to name a few. The accessibility of the internet has created a boom in online shopping and customer reach. People are constantly on the internet buying and shopping. Marketing is simply connecting with your customer at the right time in the right place. We have a mantra “meet people where they are” and in digital marketing, that translates to “meet them on the internet”! Digital marketing is just online marketing which uses a variety of digital strategies, tactics and channels to connect with consumers.

How We’re Different

We don’t believe in drop it and forget it – optimization is the key to a successful digital marketing. We are measurers so it is important for our clients to tie campaigns to goals. We ask questions like “Why are we doing this?” “How does this help the brand?” “Is there a ROI?”. The why is the reason and it is critical for us to know and define so we have a target. With digital marketing, you can measure the return of almost all of your marketing efforts. We believe in pivoting fast so if something is not working or has stopped producing results then we shift and that is how we serve our clients and that is what makes us different from most companies. PDMO… Plan, Do, Measure, Optimize, … that’s our way and it works!

Why Choose Us

Reimagine the way you do digital marketing! It’s difficult for small businesses to compete with some of the big brands doing digital marketing. With millions of dollars to throw behind campaigns, they seem untouchable, right?! Well, we know there are many ways to move in the digital space and outshine those big players and that’s through strategy and search engine optimization. We work with you to create high-quality content and long-tail keywords that relate to your product or service – this is how we help you rank on search engines. At the end of the day, Google nor Bing cares about the size of the brand, they care about the audience and what resonates best with them.


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