Customers
Your best customers all found you the same way.
The movePut more behind the channel that brings your best customers, and stop spreading the budget evenly across everything.
Pattern-led growth strategy
Grow on Patterns, Not Hunches.
Parkland Consulting Group helps brands use the patterns in customer behavior, operations and performance to decide where they grow next, how they scale and how they communicate. Less guesswork, less emotion, more clarity.
Noise vs. pattern
Every business repeats itself. We find the patterns that matter and build your next move around them.
Companies I've Worked With
- Inspire Brands
- Tropical Smoothie Cafe
- SunTrust (now Truist)
- Cox Communications
- Go Sleek Hair Co
- Arryles
- S&S Lux
- Creative Carters
- Artisan Lash Studio
- Elite Children Learning Center
- The Closing Gurus
- Success Souvenirs
- Walk-On's Sports Bistreaux
- Smalls Sliders
- Atlanta Victim Witness Assistance
Across quick service restaurants, food & beverage, telecommunications, financial services, retail, beauty, ecommerce and public service
What a pattern looks like
Your Business Is Already Telling You What to Do Next.
Patterns are the things your business keeps doing, good and bad, whether anyone has noticed or not. Here are the kinds we find, and what we do about them.
Operations
Every busy rush is followed by a wave of complaints.
The moveFix the handoff that breaks under pressure before you spend a dollar bringing in more volume.
Communication
The same question shows up in reviews, DMs and customer emails.
The moveAnswer it everywhere customers look, before they have to ask, and watch the friction disappear.
Loyalty
Customers who come back once tend to keep coming back.
The moveDesign the whole experience around earning that second visit, because that is where loyalty starts.
The approach
Let the Patterns Make the Call.
Every engagement follows the same three steps, so you always know where we are and what comes next.
Spot
We look across your customers, teams and systems to find what keeps repeating, good and bad.
Decide
We turn those patterns into a short list of clear priorities, so decisions rest on evidence instead of emotion.
Scale
We build, launch and measure, then repeat what works until it becomes how your business runs.
Services
Where You Grow, How You Scale, How You Communicate.
An outside perspective with inside experience. We find the patterns already shaping your business and turn them into a clear plan your team can act on.
Start here
Pattern Audit
A clear look at what's driving your growth and what's holding it back, across your customers, operations and performance.
How the Audit WorksGrow
Growth Strategy
Websites, search and AI visibility, and paid media focused on the channels and audiences your patterns say will pay off.
Explore GrowthScale
Scale Strategy
The roadmap, systems and digital infrastructure to grow without breaking what already works, from the tools your customers use to the systems behind them.
Explore ScaleCommunicate
Communication Strategy
Brand, messaging and customer journeys shaped by how your customers actually behave, so every touchpoint says the right thing at the right moment.
Explore CommunicationEvery engagement includes
Boutique Attention. A Full Bench Behind It.
Hire one partner and get a whole team. You have a single point of contact and one clear plan, with designers, developers and specialists ready to carry it out, at an investment built for growing businesses.
Strategy
Led by Charnell
Charnell sets the strategy on every engagement and stays involved through regular check-ins, so the thinking behind your plan is never handed off.
Design
Designers
Brand, web and campaign design that turns the plan into something your customers can see and feel.
Build
Full-Stack Development
Developers who build and connect websites, apps and the systems behind them.
Measure
Custom Dashboards
Dashboards built around the numbers that matter to you, so your patterns stay visible long after we hand off.
Audit
Social and Channel Auditors
Specialists who review your social presence and marketing channels and show what is really performing.
Extend
Trusted Partners
Vetted marketing and technology partners who work as an extension of the Parkland team, under one plan.
Ways to work together
Three Ways to Work Together.
Choose the level of partnership that fits where your business is today. Most clients start with a Pattern Audit and grow from there.
Project
A defined scope with a clear finish line, like an audit, a roadmap or a launch.
Advisory
Regular strategy sessions for leaders who want a trusted second read on the big calls.
Fractional Leadership
An experienced digital executive on your team, owning roadmap, vendors and results without the full-time hire.
About
Hi, I'm Charnell.
I've spent my career where marketing, technology and operations meet. Most recently I led the digital guest experience for a fast-growing restaurant brand, owning the app, website, online ordering, loyalty and the customer data behind them. Before that, I built Parkland to help brands across ecommerce, retail, beauty and food and beverage grow online.
What I've learned is simple. Businesses that grow well stop reacting and start reading their own patterns. I help leaders do exactly that, in plain language.
More About MeCommon Questions
What Does Parkland Consulting Group Do?
Parkland Consulting Group is a pattern-led growth strategy consultancy based in Atlanta. We help businesses find the patterns in their customers, teams and numbers, then decide where to grow, how to scale and how to communicate. Services include a fixed-fee Pattern Audit, Growth Strategy, Scale Strategy and Communication Strategy.
Who Leads Parkland?
Parkland was founded by Charnell Smith-Landry, a growth strategist with a 25-year career in digital, marketing and technology, including more than 15 years of independent consulting. She led the digital guest experience at a fast-growing restaurant brand and has worked with companies like Inspire Brands, Tropical Smoothie Cafe and Cox Communications.
Do You Work With Restaurants and Franchise Brands?
Yes. Restaurants, QSR and multi-unit franchise brands are a deep specialty, from digital ordering and loyalty to guest data and franchisee communication. We also work with retail and ecommerce, beauty and wellness, and service businesses.
Do You Only Work With Businesses in Atlanta?
No. Parkland is based in Atlanta and works with businesses across the United States.
How Do I Get Started?
Most clients start with a free 30-minute call, then a Pattern Audit, a three-to-four-week review with an investment starting from $3,000. It gives you a clear, ranked 90-day plan before any bigger commitment.
Let's Find Your Pattern.
Book a free 30-minute call. Bring the challenge you keep running into. You'll leave with at least one clear next step.