Master's Degree
Project Management
Graduate training in scope, risk and execution taught me to treat growth like a project: clear goals, measurable milestones and disciplined follow-through, so strategy becomes results on schedule.
About Charnell Smith-Landry
Hi, I'm Charnell. I Help Businesses Grow on Purpose.
I founded Parkland Consulting Group out of a passion for people trying to grow. Small business owners pour everything into their work, often with limited budgets and no room for expensive mistakes, and I wanted to help them make every dollar and every decision count.
Along the way, I learned that the best decisions rarely come from instinct alone. The answers are usually already in the business, in its customers, its team and its numbers. My work is to find those patterns and turn them into clear, practical moves that help a business grow, scale and communicate.
Where I've Done the Work
Leading Digital at a Fast-Growing Restaurant Brand
I owned the digital guest experience end to end: the app, website, online ordering and loyalty journeys, plus the point-of-sale systems and customer data platform behind them. I learned how every guest interaction leaves a pattern, and how to turn those patterns into decisions that help a brand grow.
Founding Parkland
Parkland started by helping small businesses across ecommerce, retail, beauty and food and beverage grow online on budgets that had to stretch. Today it brings everything I've learned together: auditing what's really driving results, deciding where to grow, building the systems to scale and shaping how a brand communicates, with a full bench of designers, developers and specialists behind every engagement.
Across Industries and Every Stage
Across a 25-year career, including more than 15 years of independent consulting alongside in-house leadership, I've worked with national names like Cox Communications and Inspire Brands and with founder-led businesses like a neighborhood lash studio, across restaurants, retail, beauty, telecommunications, financial services, early education and public service. I've sat on both sides of the table, as the leader making the call and as the partner helping someone else make it. Different industries, same truth: the answers are already in your business when you know where to look.
Credentials
The Foundation Behind the Work
Strategy only matters when it turns into results. My training is why every plan comes with a clear path to get there.
Bachelor's Degree
Computer Information Systems
A technical foundation that lets me speak fluently with developers, vendors and IT teams, and translate between technology and the business decisions it should serve.
Speaking
Keynote and Panel Speaker
Invited to keynote and join panels at QSR industry conferences, sharing how businesses can use digital experience and customer data to grow with intention.
What I Believe
Patterns Over Hunches
The best decisions come from what keeps happening, not from the loudest opinion in the room.
Plain Language Wins
If your team can't explain the plan in a sentence, it isn't ready. I translate complexity into clarity.
Build What Lasts
Quick wins matter, but the goal is systems and habits your business can repeat long after we're done.
Let's Talk About Your Business.
Thirty minutes, no pitch. Just a real conversation about what you're seeing and where you want to go.